The Democracy Brand

1. MetaBrands

In order to understand the Democracy brand it is necessary to understand the concept of the meta-brand.
MetaBrands share the same relationship to society that brands occupy in the marketplace.

SOCIETY                                                                                 MARKET
MetaBrands                                                                              Brands
Democratic                                                                          McDonalds
Scientific                                                                                    Tide
Organic                                                                                     Addidas

Market brands are a means of establishing territory in the marketplace by means of authority. They rest on the authority of a controlling power to define and guarantee a relationship between that controlling power and an individual or group. A brand is therefore a symbol of a defined interaction.
Meta-brands are a means of establishing authority and territory in human interaction.
The rest on the authority of a controlling power to define and guarantee a relationship between that controlling power and an individual or group. A MetaBrand is therefore a defined interaction.

Market brands are backed by named corporations which themselves are also brands
Meta brands are backed by named institutions which are also MetaBrands.

MetaBrands And Their Backing Institutions

Democracy is backed by USA MetaBrand
Science is backed by peer review system MetaBrand
Organic is backed by the Soil Association MetaBrand

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